icecreek: The People Behind Roomgrid

Our Vision

At icecreek, we are passionate about digital solutions for the hospitality industry and want to help hotels streamline their processes.

That is why we are developing Roomgrid. Our app is the result of close collaboration with pilot customers and our vision to develop the most user-friendly housekeeping software for hotels and similar hospitality facilities. We are a startup that believes technology should be accessible and affordable for hotels of all sizes. Whether you run a small, family-run business or a large hotel chain, we are here to support your housekeeping team.

Our Team

aboutUs:photos.teamMunichAltTextMitchell Sablosky, Christian Ey and Robert Seidel
Our developer Mireia lives in Spain, which is why she chould not join us on the photo.Mireia Gonzàlez

Our founder and CEO Christian Ey boasts more than 25 years of experience in the IT industry and helped pioneer the internet at Netscape in Silicon Valley. Working alongside him is our development team, including Mireia Gonzàlez and Mitchell Sablosky. Our product owner Robert Seidel is always on hand to answer questions and help our customers get the most out of Roomgrid.

IT Services by icecreek

In addition to working on our in-house app, we offer development services for companies of all sizes as an IT consulting company. In doing so, we are committed to providing our customers with the highest level of support possible.

If you would like to learn more about icecreek or book our services, visit our company page or write us an email at

Our Journey

  • 2019

    icecreek GmbH is founded

  • 2020

    A proof of concept is developed and named icecreek rooms

  • since 2020

    Further development together with our reference hotels Fritz Lauterbad and Maseven

  • 2021

    First PMS connection (Apaleo)

  • July 2022

    First full-time position solely for icecreek rooms: Mireia joins the team

  • March 2023

    Rebranding as Roomgrid and first time participating at a trade fair: Internorga

  • today

    Looking for investors in order to accelerate development

  • by 2028

    Our goal: 200 happy customers